Your life’s work transformslives.leaders.relationships.communities.families.
Your online presence should make that impact visible.
But your brand may still belong to an earlier version of your business.
Perhaps your website no longer feels like you. Your message doesn’t fully express what makes your work different. Or you’re not sure how to connect with the people who need your work most.
We help you distill your vision into a strategic online presence that draws in the right clients and supports the freedom you want to create.
Imagine having
Our collaborative process
We uncover the heart of your work: your vision, your people, your offers and what makes your approach distinct.
We translate that clarity into a visual identity and message that feel cohesive, elevated and true to you.
We create a website that communicates your value, builds trust and leads the right people toward working with you.
When you’re ready, we develop the content, systems and marketing support that allow your business to grow sustainably.
Services
A complete brand and website experience for established practitioners and leaders whose work has outgrown the way it is currently being presented.
Includes brand strategy and positioning, messaging and website copy, visual identity, custom website design and build, and launch and systems support.
Start your project →A focused foundation for newer businesses or growing practices that need greater clarity, consistency and credibility.
Includes brand strategy intensive, messaging foundations, curated visual direction, and one-page website or visibility plan.
Start your project →Focused support when you need an experienced mind on your brand, offer, website or next move.
Start your project →Ongoing strategic and creative support for established brands that want to remain visible, consistent and connected to their audience.
Start your project →Featured work
Identities, websites, and programs for coaches and transformational leaders.
Meet Selina
the Designer and Strategist behind Ilumina.
For more than a decade, I’ve worked across branding, web design, marketing, and strategy, helping people turn big ideas into brands that feel clear, beautiful, and alive.
I’ve also spent nearly two decades in the transformational and wellness world as a student, practitioner, and now a coach. So you don’t have to explain your world to me. I understand the language, the audience, and the nuance of translating deep work into something people can connect with and trust.
I’m especially drawn to visionaries, disruptors, and change-makers: people building something meaningful and leaving the world better than they found it.
Alongside the design work, I’m a transformational coach trained in trauma-informed practice, a Reiki master and a student of Somatic Experiencing. These practices shape how I hold space for my clients, and how I listen for what their work is really about.
Let’s talk about your work →Kind words
“One of the best decisions I have ever made in my life is hiring Selina Walker to be my marketing expert.”
She single-handedly scaled my training business to incredible heights… She is also an absolute maverick in the website creation space and incredibly skilled at taking a high level concept and distilling it into a masterpiece.
“Selina is strategic, innovative, endlessly creative and, most importantly, a wonderful human being.”
I can’t imagine our business without her. Intentionaleaders would not exist in its current form or at our current success level without her.
“Selina is pure magic.”
Working alongside Selina to create a brand new website for my holistic wellness business was a total dream. All the way through the process, I felt so blessed by her caring presence, her intuitive gifts, her artistic & design skills…
Free guide
Your next chapter
Book a free discovery call. We’ll look at your brand, your website, and your goals, and map out what it would take to get you there.
Book a discovery callStart your project
Share a little about you, your project and where you’re headed, so I can come to our conversation already knowing how I can help. I’ll be in touch within 2 business days.
We’ll read through everything you shared and be in touch within 2 business days with next steps.
Your life’s work transforms
Your online presence should make that impact visible.
WHERE YOU ARE NOW
But your brand may still belong to an earlier version of your business.
Perhaps your website no longer feels like you. Your message doesn’t fully express what makes your work different. Or you’re not sure how to connect with the people who need your work most.
We help you distill your vision into a strategic online presence that draws in the right clients and supports the freedom you want to create.
IMAGINE HAVING
→ Your ideas, vision, and expertise distilled into something clear and tangible
→ A clear message that speaks right to the heart of the right people
→ A cohesive visual identity that feels like you
→ A strategic website that attracts the right people and converts them into clients
→ Systems that support your growth
→ Automations that provide you with more time and energy to do the work you love
SERVICES
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